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Mask Wearing and its Effects on the Perception of Facial Attractiveness: Exploring Individual Differences in Behavioral Immune Responses During the COVID-19 Pandemic

Participants

Kwon Ji-hun, Son Gyeong-bae, Koo Hyung-chan, Park Han-son

Duration

2023.06.30. - 2023.12.31.

Description
This research project investigates the influence of the ‘behavioral immune system,’ a mechanism aimed at avoiding infectious diseases, on the perception of facial attractiveness based on whether or not a mask is worn. This research is particularly relevant in the aftermath of the global COVID-19 pandemic. The aim is to examine changes in cognitive perception and emotional behavioral responses towards faces in various conditions of infectious disease risk in South Korea.